A picture is worth a thousand words. Everyone has heard the phrase. More often than not this is an accurate description to illustrate the power of images. This is as applicable to real estate sales as anywhere else. It seems today that buyers filter on the internet before anywhere else. If the photography that your Realtor provided is substandard you will feel the negative effect. Conversely, if your photography is spectacular, you will enjoy the positive benefits of a great first impression.
Let's test the "picture worth a thousand words" statement! Below are a series of photos from a home I have listed. It was an expired listing, so I've posted the previous listings photos side by side with the similar shot from my listing.
Wow! Do you now SEE how this can affect the amount of showings you experience? What about the anticipation level of the buyers? I bet you have at least a thousand words that could describe the effect this has on your marketing overall.
Believe it or not this is a mild example. I had to make cropping adjustments to the professional photographer's shots because the aspect ratios were different... had the pro been using a wide format like the standard photos - the difference would have been even more dramatic.
I think it will make for a great future post to write about some photography tips - one tip being - don't take photos at night like this person did!
If you want the best first impression - get great photos. I would be happy to explain the process I use to make sure this crucial element of marketing is spectacular with my listings.
Greg McCarvell
